Congratulations to Auction.com Vice President of Strategic Marketing Kristen Durand for winning a 2023 HousingWire Marketing Leaders Award.
“I have found the ideal intersection of this powerful brand that I am privileged to guide and an industry that is pursuing the worthy goal of enabling homeownership,” said Durand. “That intersection ignites my passion — It is gratifying to be recognized for that passion and I am thankful to work with a world-class team.”
As a member of Auction.com’s leadership team since 2016, Durand is a proven marketing leader who’s as strong creatively as she is strategically. She started at Auction.com with a focus on sales enablement but quickly proved she could turn ideas into actionable strategies. She became a bridge builder for other departments and soon partnered with the Business Development and Strategic Partnership Team, raising the bar on how Auction.com interacts with clients.
“Kristen is the strategic and creative glue that connects our partners, key industry leaders, and ideas that have bolstered our outcomes since she came on board,” said Ali Haralson, Auction.com President.
During COVID, it was critical for Auction.com to continue its robust partnerships. Durand led the team to develop Disposition Download, a biweekly video series that explores the people, products, and programs disrupting the disposition industry. In April 2023, the project hit a milestone 75th episode.
In addition, when the company wanted to express to the world the good it does for housing and neighborhood stabilization, Durand was integral to Auction.com shifting its brand to show how it is expanding homeownership together with buyers and sellers.
“Kristen is a leader who always asks the right questions to target the heart of every issue,” said Haralson. “She oversees all B2B marketing, and her intellect and demeanor have positioned her as a strategic and creative hub for the entire company. She has led Auction.com’s Auction in Action philosophy and its goal to engage employees in action-oriented opportunities to seek knowledge, broaden awareness, promote diversity and inclusion, celebrate differences, and address systemic inequities. One of our company values is authenticity, and Kristen displays this quality in everything she does by staying true to values that anchor and strengthen the company.”
When not working, Durand enjoys trail running, activism, asking what you are watching, and mountain adventures with her husband, two daughters and oversized mix-breed dogs.