Ali Haralson

Ali Haralson

Ali

President

A servicing industry veteran, Ali is Auction.com’s  president. She oversees sales, operations, and the business development of the auction platform. Ali partners with clients to optimize programs to return homes to the market faster, ensure the preservation of home ownership, and enhance neighborhood stabilization.

Her profound understanding of client needs has helped spearhead revolutionary products that reduce friction in the distressed property market place and produce better outcomes for our clients, buyers, distressed homeowners, and  communities we serve.

Ali, who has over 20 years of experience in servicing, most recently served as the chief business development officer. She is also a founding member of VFSAC and currently serves as its vice chair person. Before Auction.com, Ali was the co-founder of Specialized Loan Servicing.

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