Auction.com proudly celebrates President Ali Haralson’s achievement of winning a 2024 HousingWire Women of Influence Award.
“This award reflects the incredible efforts of the entire Auction.com team,” said Ali. “Their innovation, collaboration, and dedication have been instrumental in our journey to empower homeownership and help communities thrive.”
Ali is an influential leader and transformative force in the distressed real estate industry. Her relentless drive for excellence and innovative strategies have propelled Auction.com to new heights while focusing on community development and neighborhood stabilization.
Ali has steered Auction.com to achieve laudable milestones. The company recently surpassed 510,000 homes sold, with over $62 billion in total sales and 24 million annual website users. Her vision for industry-leading products like Remote BidTM has revolutionized the auction process, expanding the buyer base and ensuring greater accessibility and transparency.
“Ali’s leadership philosophy of putting people first, including our amazing employees, partners, and buyers, has been key in building strong relationships,” says Auction.com Chief Business Officer Joseph Cutrona. “Her passion for success and innovative mindset creates a team culture greater than the sum of its parts.”
Ali’s commitment to community service is equally impressive. She has led Auction.com in donating over $1 million to Operation Homefront and has supported The Ruth Cheatham Foundation for seven years. Her role as Vice Chair of the Veterans Financial Services Advisory Council further underscores her dedication to community betterment.
“Ali’s relentless drive and enthusiasm make it feel like we can solve any problem together,” says David Osborn, Auction.com Chief Financial Officer. “I can’t think of anyone more deserving of this award.”
Ali’s strategic initiatives have significantly impacted the industry. Auction.com’s 2024 Buyer Insights Report shows that 60% of buyers plan to increase distressed property purchases in 2024, reflecting strong trust in Auction.com’s platform. Her contributions to the Disposition Download video series, now nearing its 100th episode, have been vital in educating and engaging industry professionals.
Ali’s award is a testament to past achievements and a beacon for what lies ahead. Auction.com remains steadfast in its commitment to expanding homeownership, continually investing in innovative solutions that empower buyers and stabilize communities. With Ali’s visionary leadership, Auction.com is poised to drive greater impact, fostering a brighter future for homeownership and community growth.
“I’m proud to have the opportunity to work with Ali,” said Auction.com CEO Jason Allnutt. “Ali’s passion for the industry, support of our employees and customers, intelligence, and energy combine to make her a unique and impactful leader.”